Yesterday Brad Warner posted a fairly scathing critique of Integral Life on his blog, Hardcore Zen, in which he lampoons some of the marketing copy we currently have on www.myilp.com, which is an advertisement for the still-thriving Integral Life Practice Kit. The title of his blog was The Funniest “Spiritual” Scam on the Internet, and what follows here is my own personal reaction to his comments. It should be noted that i am in no way looking for a debate, i am simply using my blog as a platform to express my own personal reaction, speaking as someone on “the inside” of Integral Life.
Okay: first let me get this out of the way. Myilp.com is definitely not the funniest spiritual scam on the internet. This is: Help me help you help me ^_^
Now that i’ve made that clear, let me begin by pointing out where i actually agree with Brad’s critique, setting aside his snarky/smarmy tone and petty name-calling. I actually agree that the language on myilp.com is not the best overall representation for the ILP kit, which truly is an extraordinary long-term transformation technology when properly applied. But we aren’t really talking about the integrity of the kit, we are talking about the integrity of the marketing pitch wrapped around it. And truth be told, i honestly don’t like marketing tactics like this representing our more significant products and services. Read the rest of this entry
